The most valuable commodity in the world is not gold and diamonds, it is charm. Charming people are successful in both business and personal life. All doors open before them, they are given opportunities that others can only dream of. Do you think that charm is an innate quality? Nothing like this! Charm can and should be learned! All that is required of you is to make your interlocutor feel his own importance. Brian Tracy and Ron Arden have extensively investigated the phenomenon of charm and found that it is just the result of the use of special skills, which most people, alas, did not know anything about until recently. To become a charismatic personality that is impossible to resist, you need to take just five steps. Which ones? This is described in detail in the book "The Power of Charm: How to Win Hearts and Add Success." Read and learn the secrets of irresistibility!